Thursday, April 24, 2008

Do Behavioral Ads Endanger Your Privacy?

Do Behavioral Ads Endanger Your Privacy?

By David Bender
New York Law Journal
April 2, 2008

Ever wonder what happens to the data generated from all that Internet surfing and all those searches conducted through search engines such as Yahoo, Google and Ask.com? Is the data destroyed after logging off? Is it kept? For how long? Is it used and, if so, how and by whom?

An increasing number of Americans have recently become aware that much of this data is indeed being kept and used to target advertising to them in a more precise manner, based on their interests as evidenced in their surfing and search activities -- a practice known generally as behavioral advertising. But is this lawful? If so, is it appropriate?

Continue Reading

http://www.law.com/jsp/legaltechnology/pubArticleLT.jsp?id=1207065969592

Wednesday, April 23, 2008

How important is "Plain Language" anyway?

How important is "Plain Language" anyway?

Well, the House recently passed the PLAIN LANGUAGE IN GOVERNMENT COMMUNICATIONS ACT OF 2008.

Its PURPOSE. The purpose of this Act is to improve the Federal Government's effectiveness and accountability to the public by promoting clear communication that the public can understand and use.

According to THOMAS, The Library of Congress, web site, here is a small sample of the House Report regarding this important piece of Legislation.

HOUSE OF REPRESENTATIVES

--PLAIN LANGUAGE IN GOVERNMENT COMMUNICATIONS ACT OF 2008

April 10, 2008- Committed to the Committee of the Whole House on the State of the Union and ordered to be printed

Mr. WAXMAN, from the Committee on Oversight and Government Reform, submitted the following

R E P O R T

[To accompany H.R. 3548]

[Including cost estimate of the Congressional Budget Office]

The Committee on Oversight and Government Reform, to whom was referred the bill (H.R. 3548) to enhance citizen access to Government information and services by establishing plain language as the standard style for Government documents issued to the public, and for other purposes, having considered the same, report favorably thereon with an amendment and recommend that the bill as amended do pass.

CONTENTS Page

Purpose and Summary 3

Background and Need for Legislation 3

Legislative History 3

Section-by-Section 4

Explanation of Amendments 5

Committee Consideration 5

Rollcall Votes 5

Application of Law to the Legislative Branch 6

Statement of Oversight Findings and Recommendations of the Committee 6

Statement of General Performance Goals and Objectives 6

Constitutional Authority Statement 6

Federal Advisory Committee Act 6

Unfunded Mandate Statement 6

Earmark Identification 6

Committee Estimate 6

Budget Authority and Congressional Budget Office Cost Estimate 7

Changes in Existing Law Made by the Bill, as Reported 8

Continue reading ...

http://thomas.loc.gov/cgi-bin/cpquery/T?&report=hr580&dbname=110&